Web Marketing

Web Design

In today’s world, not having a website can be harmful for any business.

In the past decades, whenever a person needed a service, they would resort to local directories such as the phonebook or newspaper to find the appropriate provider. Those days of analog paper search are over, and now customers use digital means to search for their desired products and vendors.

A small percentage of young adults, still remember what a phonebook was used for in the 1990’s; however, the majority of the increasing young adult population, grew up in an era where phonebooks, fax machines and newspapers were already becoming obsolete. This generation is usually referred to as “The Millennial”. Studies show that the Millennial generation will reach 40% of the total US workforce by 2020 and their purchasing power will see an increase.

A website can act as a brochure that is available online 24 hours a day, 7 days a week; however, nowadays websites have become much more functional than those static brochures that were the boom in the early 1990’s.

A simple website without any fancy functionality can take customer’s information and send it to your email via a Web Form. Adding a bit more complexity, a website can be an online retailer, capable of displaying available inventory, taking customer orders, payments and simplify shipping.

Adding significant customizations, a website can develop into a business by itself. It can improve the workflow of an existing brick and mortar company or simply taking the entire operation online requiring very little human interaction.

Designing a website is not an easy task if the person is not an experienced designer. Placing a company’s trust on an inexperienced individual using a website builder tool (Wix for example) may impact a business negatively. Research shows that 40% of Americans have cancelled plans of doing business with a company after finding a poorly designed website.

Please contact Live Colors at (305) 228 – 6445 or info@livecolors.com and speak with one of our web designer so we may provide you with the personal attention you deserve and create your custom website today!

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