Search Engine Optimization

Search Engine Optimization is a technique used to make it easy for search engines (i.e. Google, Bing, Yahoo) to find a particular website based on a search term. The goal of search engine providers is to fully understand what the user is looking for and return the most accurate result.

Internet users rely on search engines to find any website they need. A search engine can be considered as a modern version of a phonebook; however, they are very different in the fact that phonebooks only hold business information and customers used them with the sole purpose of finding a product or service. People these days use search engines with varied intentions such as get information on a particular topic, find directions for a place, find latest news and buy something, making it hard for the search engine to determine the user intent and return the appropriate result.

These companies have created guidelines for website developers to facilitate the task of returning the most relevant result and ensure quality content is provided.

It is free to submit a website to a search engine’s index; however, it is through programming software called “algorithms” that search engines select a number of results and sorts them by relevancy. The most relevant results will show in the first positions. It is important for website developers to stay up to date with the constant updates that are applied regularly to search algorithms.

Even though SEO is the lifeblood of many businesses today, businesses fail to allocate the right amount of time in online marketing efforts, and SEO is not an exception.

The first few results for any search are paid advertising. Search engine providers offer these spots in an auction style offering instant results for businesses that use this service. Many businesses prefer to use paid advertising because it offers instant results, but this solution is costly and the position is lost as soon as the company’s budget runs out. Reaching a position organically is the best way because it offers permanent results at no cost.

Please contact Live Colors at (305) 228 – 6445 or and speak with one of our web designer so we may provide you with the personal attention you deserve and create your custom website today!

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